Making it Real

Clear Impact Consulting Group
9 min readJul 28, 2021


Driving Sustainable Organizational and Team Results

Organizations launch so many initiatives, including:

  • Culture change
  • Integrating new mission, vision, strategy and/or values
  • Developing high performing teams
  • Employee engagement
  • Leadership development in general, or developing high potential leaders
  • Diversity
  • Respectful workplace, anti-bullying
  • Effective performance dialogues
  • Self-awareness and understanding others using typologies like the Enneagram, MBTI, DISC, Colors, etc.
  • Integrating new processes or practices (often using words like “transformations” that have little real meaning)

Almost all of them fall short of expectations. They don’t make a sustainable difference. Sadly, organizations rarely have a way of even knowing to what extent any of the desired changes have actually become “baked into” the culture. Why is that?

Awareness ≠ Change. Real changes in how people think and act take time, through ongoing individual and collective cycles of action and reflection, and working in a context that supports those changes. New organizational and individual behavior patterns don’t build through awareness and good intentions alone. At the end of a workshop, executive PowerPoint presentation, or training exactly nothing has changed except for, at best, temporary awareness. On an organizational level, the context(s) in which the organization exists haven’t changed, nor is the culture any more aligned toward desired outcomes. On an individual level, new neural pathways have not yet formed just because they have been introduced to new information. This requires a regular practice, including perspective taking, perspective seeking and reflection. These approaches are often not practiced in our organizations.

Failure to take a systemic approach. Most organizational leaders see their teams as a collection of departments and/or individuals rather than as a system. They don’t realize that organizational culture drives most of organizational behavior and performance, that all the parts are interdependent, that there is already an organizational culture that likely is supporting and driving current behavior and performance. In addition to building capacity, the context has to be intentionally addressed, and shifted where necessary, to make changes real.

Not understanding how organizational culture is formed and changes. Ed Schein, perhaps the pre-eminent organizational culture theorist and practitioner, has studied the factors that are most important in shaping or shifting culture. The primary mechanism for forming and changing a culture is what the leaders attend to, measure, reward and control (or don’t). Therefore the most senior leaders need to be supporting and centrally involved in any desired intentional change effort. They need to be actively modeling the desired change(s). They must hire, promote, and allocate resources and status in ways that are fully congruent with the desired changes. Otherwise, people in their organizations quickly dismiss any new initiative because it is not properly introduced, modeled and integrated.

  • For example, if introducing coaching skills, the most senior leaders need to be actively coaching their direct reports and focusing on skill acquisition in this area and expecting that of other leaders. If desiring a congruent respectful workplace, in order to not present a mixed message, they cannot promote or give status to those in leadership roles who are not acting in alignment with these values, no matter how successful those people are in other ways. If desiring increased collaboration, they need to first take a more systemic approach rather than viewing their organization as a collection of parts and individuals, and then examine the factors driving collaboration vs. unhealthy competition, including how people get power and influence.
  • Whatever the desired outcome, they also need to initiate the examination of members’ perspectives on supporting and detracting organizational and other contextual factors, building on strengths and establishing clear accountability for removing barriers. Doing so, particularly in an open and cross-hierarchical way, aligns the organization in desired directions and also increases mutual ownership and engagement. If there’s not an understanding of the importance of intentionally forming and shifting culture, then culture is formed by default and is generally misaligned with organizational objectives, and leadership messages are not congruent.
  • This is a short summary of a dialogue one of our colleagues recently had with Ed Schein and here are Schein’s Twelve Steps to Culture Change.
  • Capacity building, which we define as the ability to lead more effectively in times of increasing volatility, uncertainty, complexity, ambiguity (VUCA) and rapid change, is also required to drive organizational change. Please see this article for more detail.

Leaders believe that change initiatives can be delegated. Establishing organizational values, for example, does not Make Them Real. As already discussed, leaders cannot delegate responsibility for change until they have first taken appropriate responsibility at their level, because what leaders pay attention to (or not) largely drives organizational behavior and performance. They need to first model, hold themselves and others accountable, identify and address organizational barriers, etc. And, as we wrote above, capacity also has to be developed.

Activation without installation. Neuropsychologist Rick Hanson uses these terms to describe why awareness doesn’t equal change. Practitioners on an individual level (coaches, psychotherapists, trainers, human potential workshop leaders, etc.) or on an organizational level (organizational consultants, human resource practitioners, etc.) are sometimes very good at giving people positive experiences or introducing something new. This is “activation.” But they are generally not good at introducing what’s needed to lead to lasting shifts in how people think and act, or “installation.” This requires capacity building. What’s also required is a mutual understanding of what needs to be accomplished, mutually identifying the current strengths and challenges, and then mutually evolving a plan to move forward including applying strengths and removing barriers as much as possible. Our work focuses on supporting installation on both individual and collective levels.

Impatience. It takes time to have the desired outcome become real in an organization, even with an effective process (see below). Impatience often comes from the erroneous belief that a good, clear introduction is sufficient to sustain change, Most organizations move on to the next initiative before the current one is solidified, and then wonder why people are cynical and stressed, and why the last one is not integrated.

Failure to build leadership capacity. Higher capacity thinking is needed to lead and sustain any organizational change. Leaders need to understand the power of context and how it’s influencing them and those they work with. They need to develop both/and rather than either/or thinking. They need to be able to integrate multiple factors. The key drivers of leadership capacity are reflection, perspective taking and seeking, use of polarity maps, and applied self-awareness tools. This all requires regular, ongoing practice, no different than what it takes to get better at a musical instrument or sport.

There are particular ways of thinking and acting that are demonstrably more effective for leading in times of increasing complexity, ambiguity, volatility, uncertainty and rapid change. See our data. And this is our developmental map.

Cynicism. As organizations introduce more and more initiatives, without knowing how to “make them real” people gradually become cynical about the next “flavor of the month.”

What does it take to make a desired outcome real in an organization?

  • Leadership from the top. Senior leaders must be centrally involved in the process and must commit to measuring, rewarding, controlling, and modeling in ways that are fully aligned with the desired outcome and change. And they need to be building their own leadership capacity, in the way we’ve defined it, as well as that of others.
  • Ensure mutual awareness and understanding of the Purpose, what is to be accomplished (big picture).
  • Mutual understanding of what that Purpose means. Spend time on why this is important. How is it meaningful to those involved? What will be accomplished? Why does it matter? Who will benefit, and how? This becomes the Desired Outcome.
  • Next is Current Reality. Identify the most important strengths and challenges, internally and externally, relative to this desired outcome. Integration of multiple perspectives from diverse stakeholders is very important, cross-hierarchical and cross-functional.
  • Examine the challenges through the lens of Circles of Influence: what’s under our control, what’s under our influence, and what’s out of our control?
  • Develop plans that build on the identified strengths and address the challenges as much as possible.
  • As mentioned above, organizational culture is formed primarily by what leaders pay attention to. And, perhaps even more importantly, what they do not pay attention to. Do leaders really mean what they say, or are they just giving lip service? We often ask questions like, “What happens when one of your stars, perhaps one of your top salespeople, isn’t really living your values?” We often hear responses that make it clear that, despite a wrist slap or “coaching,” the bad behavior is tolerated in exchange for business results. Once there’s clarity about something that’s important to accomplish, it’s important to track both the ways that leaders are paying attention to that, and any ways in which they are not, and being aware of the signal this sends. So, if what’s happening in the organization is contrary to what leaders have said is most important, and they don’t address that, they’re basically communicating that these factors really aren’t that important.
  • Build the capacity of those involved through regular ongoing reflection, and integrating tools such as perspective taking and seeking, use of polarity maps and integration of self-awareness tools. We find the Enneagram to be by far the most powerful system for awareness of individual strengths, challenges, habits and patterns, as well as for better understanding others.
  • Build in ways to have ongoing evaluation of effectiveness of desired outcomes, and then evolving based on what’s learned. Dynamic steering in a complex environment (where there is no one “right answer”) requires “steering points,” data that can be used to adjust and adapt over time. Those involved need to get together, celebrate what’s working well, uncover and strategize about how best to identify new challenges, etc. This is collective reflection.
  • Integrate that learning (collective and individual) back into the culture.
  • Support this integration with approaches that “build in the good” and help overcome the brain’s “negativity bias.” Internalize the positives that have happened. How have the organization and its different stakeholders (employees, customers, vendors, etc.) benefited? What’s the value of what’s been learned? Why does it matter? How has it supported meaning, connection and growth?

Initial Data Gathering for Organizational/Team Assessment. There’s an important caveat regarding the initial gathering of organizational strengths and challenges to reach desired outcomes. Our organizational clients often engage us in this process, for several reasons.

  • Trust/Confidentiality. Very few organizations have created the level of safety needed for people to fully share their perspectives. They have norms that make it difficult for people to bring in the outlying, differing perspectives that are needed to address the complexity required for effective and sustainable change.
  • Objectivity. Organizational cultures impact how people think. It’s hard to think outside of the context you currently work in (organizational norms and biases), no matter what your capacity. Put another way, it’s hard to see the box you’re in. “Outside eyes” guided by experience and wisdom will be able to ask different questions and gather more fulsome information.
  • Systemic Perspective. Our background in understanding systems enables us to probe differently and thus assist the organization in optimizing overall effectiveness and operating systemically, not just individually.
  • Capacity-Building Perspective. We work from developmental models that have identified the kinds of thinking and acting that are sequentially more effective in these VUCA times (volatility, uncertainty, complexity, ambiguity). The extent to which leaders think and act in developmentally sophisticated ways depends both on their individual capacity and on the kind of thinking driven by the current culture, which includes what the leaders are paying attention to (or not). Examining these factors is vital.
  • Objective Assessments. Organizations often find it very helpful to integrate objectives measures of organizational culture. We use Human Synergistics’ Organizational Culture Inventory (OCI), to assess both the current culture and the ideal culture that’s needed to support organizational objectives. It also identifies the most important factors to address for positive change. Engagement surveys generally measure organizational climate at best (what shows up on the surface), rather than organizational culture (what’s driving those results). They tell you what’s showing up at the surface, but not why and what’s actually needed. These objective assessments provide powerful support for change, so long as they’re then coupled with identification of strengths and challenges and dynamically steered implementation plans.

Clear Impact Consulting Group is Dr. Sandra L. Hill and Dr. Joel M. Rothaizer, MCC. We are organizational/team effectiveness consultants, executive coaches, and leadership development specialists. Please contact us at partners(at), visit our website, or see our other cutting-edge Medium articles at



Clear Impact Consulting Group

Building individual and organizational capacity through executive coaching, organizational/team effectiveness consulting and leadership development.